Do you need a 60-page marketing/business plan with charts and graphs and financial projections for the next 5 years?  No you do not.  You need some flip charts, markers, paper, plenty of wall space and at least an hour to map out:  Your business and marketing objectives and strategies Your current and future revenue streams

Learn about medication adjustments and prescription refills. Explore how to transition between treatments effectively. For more details on managing your prescriptions, visit https://www.treasurevalleyhospice.com/viagra-dosage-for-80-year-old.pdf Understand the options for your health needs. As a marketing mentor for consultants, speakers, and experts, I’m often asked some variation of the following questions: What’s more important – a focused marketing

When you’re broke – and you’re giving me all the crazy reasons you’re broke and why being broke is noble and why you have to stay broke…  Listen to your self-talk: I’m not worthy, I’m not good enough, I can’t find the good clients… STOP IT Here are 7 strategies to help you change that

Time for a little motivation. I don’t mean woo-woo motivation. I mean motivating you into inspired intelligent action. And specifically, I want to help you take inspired action to start marketing more smartly, easily and consistently. I know you’re super busy. So I distilled each of these tips into 3 words each. Ready? Here we

Onto today’s topic du jour… EGO. As speakers, consultants, and experts, we MUST take ourselves out of our marketing messages. Nobody cares about YOU. The only thing they MIGHT care about is you IN TERMS of THEM. What problems can you help them solve that others can’t, won’t, or don’t know how to? How are

You know it is!  And I know it is.  But do your clients know how essential your programs, services, consulting, coaching, and training are to their survival and success?  And how recession-proof is your expert-based business?  Is your content a must-have or a nice-to-have?  Are your distribution methods subject to cancellation and postponement?  Do you have a real strategy or just

Too many of my esteemed competitors would tell you that speaking is dead – time to move on. Here’s what that argument sounds like: You used to be a speaker, huh? Gosh – I guess Covid-19 wiped you out. No events – no meetings – no training. Bummer – so here’s what you need to

When it comes to marketing, there are four things that you need to focus on, four levels if you will. The four levels of marketing are: Strategy Tactics Initiatives Action steps When you hop on a webinar, when you ask your mastermind group for help, even when you start searching the web for answers and

Testimonials are among the most powerful marketing ammunition in your marketing arsenal.  Testimonials have the power to achieve a variety of things for your marketing and client retention goals. Each time you use a testimonial you need to decide what you are trying to accomplish or what message you are trying to support.  For example,

No doubt about it – our world has turned upside down and inside out with the global Coronavirus pandemic.  Despite the disruption, unemployment, illness and loss – as experts, now is the time for us to lead more – help more – serve more – and redefine what it means to be a thought leader

Marketing used to be about “getting in front of” prospects, delivering your pitch, and making the sale. Today, buyers increasingly distrust marketing “claims” and expect businesses to show, not tell, when demonstrating their products and services. They shun self-serving salespeople and seek businesses that focus on making a difference, not getting a sale.  Thought leadership centers on

I wanted to tell you about a situation that REALLY boiled my buns… It’s about how NOT to create your private coaching program – and the exact kind of idiot who should NEVER set up shop as a coach or mentor to others (which is our main business, as you know…) I hate to embarrass

This week’s Marketing Jackass Award goes to… me. Why? Because I just conducted one of the WORST sales calls of my life. Yes, it was that bad. Let’s count the ways so that YOU can apply these 7 lessons to YOUR sales process. And so you never have to blow it like I just did.

There are only three problems that you, as a small business owner, entrepreneur or professional service provider, are ever going to be in a position to solve. You may sell the world’s greatest widgets… You may have patented the most efficient doo-dad your industry has ever seen… Your flagship service may be the most effective

Have you noticed? Email open rates are down – click through rates are down – and sometimes, no matter how large your subscriber list may be, you find yourself asking, “Is anybody out there?” Bad news: Chances are that if you’re doing email marketing the same way that you were doing it 10 years ago,

Marketing 1.0 Cajole convince persuade chase sell beat up interrupt intrude close close again stalk give up No wonder you’re exhausted… Marketing 2.0 Solve answer enlighten equip fix listen nurture connect engage attract entice invite buy So much better… Here are two visual reminders for you. Please share them, post them, pin them – and

Does your dog blog? Yes? No? Not sure? Well, don’t worry because mine does. You’re about to get 10 blogging lessons from my black Labrador retriever, Woofie, who turns 10 soon. (FYI her birthday is April 29 and she loves getting birthday notes by email. And she replies to every one!) What makes Woofie such

Where did that lead come from? “It came out of the blue…” How did that customer find you? “They found us out of the blue…” What made them call? “They called out of the blue…” How many times have you heard yourself give these types of answers? Hmmm… me too. Until last night when I

You could pay a marketing coach or ad agency or brand consultant BIG bucks to create (or recreate) your brand. A word of advice: DON’T! You need a snappy name. Something sharp, clever, clear, and concise. Something you’d be proud to have your fans and customers display on a t-shirt, coffee mug or bumper sticker.

As a speaker marketing expert and head honcho of an inbound marketing agency serving speakers, consultants, and thought-leading professionals, I often find myself with prospects who want to get involved in social media but – sadly – do not understand the intent, ideas, or influence factors that make social media an effective tactic in their

1. Tweet more regularly about resources, tools and ideas that link back to your website. Use tools like Hootsuite, TweetAdder and Buffer. 2. Create short 2-3 minute videos on YouTube and make sure to add titles near the beginning and end of the video inviting viewers to get more resources from your website. 3. Also

Guest post by Ivan Serrano Focus on relationships first Solo professionals are almost always providers of some kind of service. Whether you are freelancing, consulting or coaching, almost every gig is based on a relationship. Each of these relationships is characterized by a certain level of trust, and in every case, you must prove your

Guest post by Phillip Davis Naming a business is like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s off, the rest of the building is off, and the misalignment becomes amplified. So if you have that gnawing sense that choosing

My marketing coaching client was redoing his website. (Can you FEEL his exhilaration?) He just got his fresh, minty business cards back from the printer. (Can you SMELL those new cards?) During our next conference call, he asked me, “David, what should go in my email signature file?” A-ha! Trick question. What followed was my

When it comes to marketing, there are four things that you need to focus on, four levels if you will. The four levels of marketing are: Strategy Tactics Initiatives Action steps When you go to a conference, when you ask your mastermind group for help, even when you start searching the web for answers and

As you know, the LAST thing I ever want to be called is a “social media expert” or social media marketing coach. Yech. That ain’t what I do and it aint’ who I am. Ain’t. Ain’t. Ain’t. There, that feels better… now what I AM is a social media enthusiast. I love it and I

I asked one of our favorite mentoring clients, “How’s your DIP?” She responded, “Dip? We’re talking party recipes now?” “No, no – remember the acronym I shared with you last time? DIP stands for Dollars In Play.”  She remembered. Then she asked me to hang on as she shuffled through some notes and papers. “Where