These don’t need a lot of explanation on my part – especially because you’re getting “copy and paste”-ready emails you can quickly adapt to your specific situation and then hit send!
The first email template is more appropriate for your corporate prospects.
And the second email template is more appropriate for your small business /entrepreneur prospects.
In both cases, the approach and the mantra is “Invest 2020 Dollars for Your 2021 Success” (in fact, that would be a pretty good subject line for a standalone email blast if you wanted to “go big” with this idea).
Here’s your template for your personalized 1-on-1 emails to corporate folks:
Subject: Peter – Invest 2020 dollars for your 2021 success
Wow – time flies! Wanted to follow up with you from our meeting back in September. Thank you so much for your kind words about my book and how relevant those ideas are to your team.
AND – here’s the crazy idea: I know it’s end-of-year crunch time but if you have some “use it or lose it” budget money left over for the US division, would it make sense to order Do It! Marketing books for everyone? Depending on how much I can help you spend that budget (Ha!), we can also talk about presenting customized seminars for your team.
Again – wacky idea. But I didn’t want to let November and December slip away without reconnecting and asking you. What do you think?
And now for your small business and entrepreneur clients and prospects:
Subject: Steve – possible icing on the cake?
Thank you for connecting with me a few months back about the possibility of doing some work together.
I generally don’t give tax advice… scratch that – I NEVER give tax advice… but this is the time of year that my clients, both old and new, tend to start working with me OR renew their marketing program because:
Tax savings – Offset 2020 income OR add business deductions to lower overall taxes due. Let Uncle Sam chip in to help you grow your business.
Credit card or loyalty points – Want to keep that hotel status? Are you just a few thousand points shy of getting bonus airline miles or the next level up on your favorite credit card loyalty program? Invest now and crank up the points so you maximize your benefits.
So if you’ve been on the fence about our possible collaborations, this is the time to consider one of the following programs:
1. Expert Profit Formula Program
2. Do It! MBA Mastermind Program
To see if one of these is a fit for you, please email me — OR let’s set up a time to talk by following this link. (link to your scheduling software – I use ScheduleOnce)
Looking forward to discussing what YOU are up to and how we can make your business more focused, more profitable, and more fun in 2021 and beyond.
Send a dozen of these emails starting right now – and then please DO let me know how many thousands of dollars in 2020 revenue you’re able to add to your bottom line over the next 30 days.
p.s. If YOU yourself are in one of the above situations (i.e. considering working with ME either as your marketing speaker or your marketing coach), these reasons are just as valid for YOU to get in touch with me over the next 30 days as they are for YOUR clients and prospects to get in touch with YOU. Click here to book a call with me.
Now get behind that computer and DO IT!