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David Newman

7 WTFs For You

This week has brought a tremendous ability to focus my mind.  What does my focused mind like to do?  Five things:  Sell stuff Help our clients sell stuff Record videos about selling stuff Talk to my smart friends about how THEY sell stuff  Make up funny subject lines for your enjoyment :o)  Here’s what made

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Let Go So You Can Grow

As a marketing speaker and marketing mentor, I often work with clients who are seasoned entrepreneurs. They’ve been doing great work for good clients for years – sometimes decades.  And in the technology world, they call these longtime clients who are using your longtime services “legacy” clients.  Here’s the problem – legacy clients can hold

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5 BIG Reasons Thought Leadership Marketing Matters

Marketing used to be about “getting in front of” prospects, delivering your pitch, and making the sale. Today, buyers increasingly distrust marketing “claims” and expect businesses to show, not tell, when demonstrating their products and services. They shun self-serving salespeople and seek businesses that focus on making a difference, not getting a sale.  Thought leadership centers on

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This Guy Is An Idiot

I wanted to tell you about a situation that REALLY boiled my buns… It’s about how NOT to create your private coaching program – and the exact kind of idiot who should NEVER set up shop as a coach or mentor to others (which is our main business, as you know…) I hate to embarrass

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