Chris shares his pet peeves of the sponsorship industry, how to change a client’s perspective of sponsorship, where to look within an organization, how speaking plays a role in sponsorship, and much more!
In This Episode, You'll Learn about...
- Pet peeves in the sponsorship industry
- What sponsorship really is
- Who the sponsorship buyers are within a large organization
- Size vs. relevance
- Why a small expert group is valuable to sponsors
- Experience-driven sponsorships
- Speaking for sponsors
- Virtual events
