Build Your Platform, Create Authority, Grow Your Business... YES even in this current climate!


Speaking is NOT Dead

Too many of my esteemed competitors would tell you that speaking is dead – time to move on. 

Here’s what that argument sounds like: 

You used to be a speaker, huh? 

Gosh – I guess Covid-19 wiped you out.

No events – no meetings – no training.

Bummer – so here’s what you need to do: 

  • Set up an elaborate video studio in your house. Buy a ton of gear that you have no idea how to use
  • Start doing $49 webinars instead of your $7,500 keynotes
  • Launch complicated funnels, write these huge sales pages for your $197 online course (you have one of those, right?), and crank out 15-part autoresponder emails to hammer your poor prospects until they buy or die
  • Start doing Facebook ads. The more you spend, the better. Leads, baby, leads – that’s where it’s at



Speaking is just one distribution method for your expert-based business. 

We’ve always mentored our clients to diversify their distribution methods: 

  • Speakers can consult, coach, and work with corporate sponsors
  • Trainers can create webinars, build online courses, and facilitate
  • Coaches can do group coaching, virtual masterminds, and councils
  • Consultants can sell video series, license their IP, and host CEO roundtables

Any expert who only has 1 profit center is at risk. 

That was true before Covid-19. 

And, naturally, it’s true now. 

You can’t be a one-trick pony in any economy. 

The secret? 

Diversify while still specializing. 

You have a speaking-driven business – NOT a “speaking” business. 

You’re in the IDEA business. 

And your clients need your ideas now more than ever – online, offline, on video, in person, on webinars, in groups, and privately. 

Even if you call yourself a “speaker,” is that the business that you’re really in? 

Is the speaking business dead? What do you think?

In this training I help you uncover your 3 critical success factors: Clarity (who you are, what you offer, why it’s different); Focus (who you serve, what problems you solve); Decisions (marketing tools, how to find prospects, get profitable fees) – sign up here <<<

About the Author


David Newman

David Newman, best-selling author of “Do It! Marketing” and creator of the Do It! MBA; host of the iTunes Top 50 business podcast “The Selling Show”; connect with David on Facebook and watch our current free on-demand masterclass.

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