Too many of my esteemed competitors would tell you that speaking is dead – time to move on.
Here’s what that argument sounds like:
You used to be a speaker, huh?
Gosh – I guess Covid-19 wiped you out.
No events – no meetings – no training.
Bummer – so here’s what you need to do:
- Set up an elaborate video studio in your house. Buy a ton of gear that you have no idea how to use
- Start doing $49 webinars instead of your $7,500 keynotes
- Launch complicated funnels, write these huge sales pages for your $197 online course (you have one of those, right?), and crank out 15-part autoresponder emails to hammer your poor prospects until they buy or die
- Start doing Facebook ads. The more you spend, the better. Leads, baby, leads – that’s where it’s at
Speaking is just one distribution method for your expert-based business.
We’ve always mentored our clients to diversify their distribution methods:
- Speakers can consult, coach, and work with corporate sponsors
- Trainers can create webinars, build online courses, and facilitate
- Coaches can do group coaching, virtual masterminds, and councils
- Consultants can sell video series, license their IP, and host CEO roundtables
Any expert who only has 1 profit center is at risk.
That was true before Covid-19.
And, naturally, it’s true now.
You can’t be a one-trick pony in any economy.
Diversify while still specializing.
You have a speaking-driven business – NOT a “speaking” business.
You’re in the IDEA business.
And your clients need your ideas now more than ever – online, offline, on video, in person, on webinars, in groups, and privately.
Even if you call yourself a “speaker,” is that the business that you’re really in?
Is the speaking business dead? What do you think?
In this training I help you uncover your 3 critical success factors: Clarity (who you are, what you offer, why it’s different); Focus (who you serve, what problems you solve); Decisions (marketing tools, how to find prospects, get profitable fees) – sign up here <<<