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Marketing

Use Testimonials Wisely

Testimonials are among the most powerful marketing ammunition in your marketing arsenal.  Testimonials have the power to achieve a variety of things for your marketing and client retention goals. Each time you use a testimonial you need to decide what you are trying to accomplish or what message you are trying to support.  For example, …

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Flourless Chocolate Cake

Thick.  Rich.  Dense.  Moist.  That’s what a great flourless chocolate cake is all about.  Same with a high-impact webinar.  OK, maybe it doesn’t have to be moist :o)  Here’s what’s waiting for you inside this action-packed free training I’ve been telling you about:  What your clients and prospects are experiencing during Covid-19  How to show up with caring, …

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7 WTFs For You

This week has brought a tremendous ability to focus my mind.  What does my focused mind like to do?  Five things:  Sell stuff Help our clients sell stuff Record videos about selling stuff Talk to my smart friends about how THEY sell stuff  Make up funny subject lines for your enjoyment :o)  Here’s what made …

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Let Go So You Can Grow

As a marketing speaker and marketing mentor, I often work with clients who are seasoned entrepreneurs. They’ve been doing great work for good clients for years – sometimes decades.  And in the technology world, they call these longtime clients who are using your longtime services “legacy” clients.  Here’s the problem – legacy clients can hold …

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5 BIG Reasons Thought Leadership Marketing Matters

Marketing used to be about “getting in front of” prospects, delivering your pitch, and making the sale. Today, buyers increasingly distrust marketing “claims” and expect businesses to show, not tell, when demonstrating their products and services. They shun self-serving salespeople and seek businesses that focus on making a difference, not getting a sale.  Thought leadership centers on …

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