Guest post by Phillip Davis Naming a business is like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s off, the rest of the building is off, and the misalignment becomes amplified. So if you have that gnawing sense that choosing […]

My marketing coaching client was redoing his website. (Can you FEEL his exhilaration?) He just got his fresh, minty business cards back from the printer. (Can you SMELL those new cards?) During our next conference call, he asked me, “David, what should go in my email signature file?” A-ha! Trick question. What followed was my

When it comes to marketing, there are four things that you need to focus on, four levels if you will. The four levels of marketing are: Strategy Tactics Initiatives Action steps When you go to a conference, when you ask your mastermind group for help, even when you start searching the web for answers and

As you know, the LAST thing I ever want to be called is a “social media expert” or social media marketing coach. Yech. That ain’t what I do and it aint’ who I am. Ain’t. Ain’t. Ain’t. There, that feels better… now what I AM is a social media enthusiast. I love it and I

I asked one of our favorite mentoring clients, “How’s your DIP?” She responded, “Dip? We’re talking party recipes now?” “No, no – remember the acronym I shared with you last time? DIP stands for Dollars In Play.”  She remembered. Then she asked me to hang on as she shuffled through some notes and papers. “Where