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This week’s Marketing Jackass Award goes to… me. Why? Because I just conducted one of the WORST sales calls of my life. Yes, it was that bad. Let’s count the ways so that YOU can apply these 7 lessons to YOUR sales process. And so you never have to blow it like I just did. …
Marketing Coach: 7 Stupid Ways to Blow Up Your Sales Process Read More »
There are only three problems that you, as a small business owner, entrepreneur or professional service provider, are ever going to be in a position to solve. You may sell the world’s greatest widgets… You may have patented the most efficient doo-dad your industry has ever seen… Your flagship service may be the most effective …
Small Business Marketing: 63 Ideas to Help You Sell More Right NOW Read More »
How can we offer a risk-free trial of our product/service? What would make our work more fun? Which of YOUR talents and capabilities would you like to use more of? How can we do better in generating inbound leads? What should we be doing more of? What should we be doing less of? How can …
Have you noticed? Email open rates are down – click through rates are down – and sometimes, no matter how large your subscriber list may be, you find yourself asking, “Is anybody out there?” Bad news: Chances are that if you’re doing email marketing the same way that you were doing it 10 years ago, …
Watch this video about how to get more speaking engagements: How to get speaking engagements. I wonder: How do you get speaking engagements? All right, let’s break this down at the macro level. Macro level how to get speaking engagements. How do I get speaking gigs? The first thing that you have to work on is …
Here’s a step-by-step method (and word for word script) on how professional speakers, authors, consultants and thought-leading professionals like YOU can generate leads from speaking to groups of your target market. Take a look: THIS is the approach you MUST take every time you stand up to speak so that your speaking generates MORE leads, …
Marketing Speaker: How to Generate Leads at EVERY Speech Read More »
Wow. That’s all I can say. Sometimes, a piece of marketing stupidity comes across my radar that is: a. Almost impossible to believe b. Too dumb not to share with you as a cautionary tale Here’s an email I just got from a video producer whom I personally KNOW* (and who shall remain nameless to …
Strap in and hang on – you are getting the mother lode of product development ideas right here in this post. Yes, that’s right – below are 50+ ideas to help you productize, monetize and distribute your expertise. Why is this important to you? (Yes, MORE important than reading about 50 shades of whips, handcuffs …
Too many small and solo business owners get bent out of shape about referrals – they don’t get enough, or they give too many that go unappreciated, or they expect payment without ever asking for payment or making their expectations clear. It’s just a mess.So to help YOU avoid disappointment on both sides of the …
Marketing Coach: How to never feel cheated about referrals Read More »
“If you want to accelerate and boost your sales, the best thing you can do is show your clients and prospects. Don’t tell what you can help them with. Show them.” Thought leadership marketing. What is that? Well, I have good news and I have bad news. Really, that’s the only kind of marketing that’s …
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