Do you need a 60-page marketing/business plan with charts and graphs and financial projections for the next 5 years?  No you do not.  You need some flip charts, markers, paper, plenty of wall space and at least an hour to map out:  Your business and marketing objectives and strategies Your current and future revenue streams

As a marketing mentor for consultants, speakers, and experts, I’m often asked some variation of the following questions: What’s more important – a focused marketing plan or consistent marketing activity? Do I need to change my marketing strategy?  What should I be doing more of – and less of – to get more clients?  How

When you’re broke – and you’re giving me all the crazy reasons you’re broke and why being broke is noble and why you have to stay broke…  Listen to your self-talk: I’m not worthy, I’m not good enough, I can’t find the good clients… STOP IT Here are 7 strategies to help you change that

Time for a little motivation. I don’t mean woo-woo motivation. I mean motivating you into inspired intelligent action. And specifically, I want to help you take inspired action to start marketing more smartly, easily and consistently. I know you’re super busy. So I distilled each of these tips into 3 words each. Ready? Here we

Onto today’s topic du jour… EGO. As speakers, consultants, and experts, we MUST take ourselves out of our marketing messages. Nobody cares about YOU. The only thing they MIGHT care about is you IN TERMS of THEM. What problems can you help them solve that others can’t, won’t, or don’t know how to? How are

You know it is!  And I know it is.  But do your clients know how essential your programs, services, consulting, coaching, and training are to their survival and success?  And how recession-proof is your expert-based business?  Is your content a must-have or a nice-to-have?  Are your distribution methods subject to cancellation and postponement?  Do you have a real strategy or just

Too many of my esteemed competitors would tell you that speaking is dead – time to move on. Here’s what that argument sounds like: You used to be a speaker, huh? Gosh – I guess Covid-19 wiped you out. No events – no meetings – no training. Bummer – so here’s what you need to

When it comes to marketing, there are four things that you need to focus on, four levels if you will. The four levels of marketing are: Strategy Tactics Initiatives Action steps When you hop on a webinar, when you ask your mastermind group for help, even when you start searching the web for answers and