Testimonials are among the most powerful marketing ammunition in your marketing arsenal.  Testimonials have the power to achieve a variety of things for your marketing and client retention goals. Each time you use a testimonial you need to decide what you are trying to accomplish or what message you are trying to support.  For example, […]

I asked one of our favorite mentoring clients, “How’s your DIP?” She responded, “Dip? We’re talking party recipes now?” “No, no – remember the acronym I shared with you last time? DIP stands for Dollars In Play.”  She remembered. Then she asked me to hang on as she shuffled through some notes and papers. “Where