Testimonials are among the most powerful marketing ammunition in your marketing arsenal. Testimonials have the power to achieve a variety of things for your marketing and client retention goals. Each time you use a testimonial you need to decide what you are trying to accomplish or what message you are trying to support. For example, […]
Use Testimonials Wisely Read More »
No doubt about it – our world has turned upside down and inside out with the global Coronavirus pandemic. Despite the disruption, unemployment, illness and loss – as experts, now is the time for us to lead more – help more – serve more – and redefine what it means to be a thought leader
What COVID-19 *Should* Mean to You and Me Read More »
What’s the difference between a professional practice (or company or expert) that feeds on the bottom vs. YOUR business model which should aim to serve the top of your market? Here are 17 things to consider: High fees are paid by clients and customers who are doing well, not those who are struggling Referrals come
17 Reasons to Serve the Top of Your Market Read More »
Here are the top 7 things that entrepreneurs, business owners, and independent professionals must do every single day: 1. Revisit your goals, milestones, and metrics for the day, week, month, and quarter (financial, marketing, sales, operations)… Ramifications if not done daily – you lose sight of the big picture and get pulled off your game by distractions, trivia,
7 Things Entrepreneurs Must Do Daily Read More »
This week has brought a tremendous ability to focus my mind. What does my focused mind like to do? Five things: Sell stuff Help our clients sell stuff Record videos about selling stuff Talk to my smart friends about how THEY sell stuff Make up funny subject lines for your enjoyment :o) Here’s what made
As a marketing speaker and marketing mentor, I often work with clients who are seasoned entrepreneurs. They’ve been doing great work for good clients for years – sometimes decades. And in the technology world, they call these longtime clients who are using your longtime services “legacy” clients. Here’s the problem – legacy clients can hold
Let Go So You Can Grow Read More »
Have you ever wondered why your prospects DON’T buy from you? Especially when you can see as plain as day that they DESPERATELY need what you do — and could benefit from it HUGELY? Well… as with most marketing – it’s not about YOU. It’s about THEM. And your prospects are not actually idiots –
Why Those IDIOTS Don’t Buy from You Read More »
I see too many speakers, consultants, and thought-leading executives who commit to a speaking strategy built around their professional passions, interests, or favorite topics within their expertise. Sounds like common sense, right? Well, that would be a huge mistake. DON’T do it! For your speaking efforts to pay off in terms of marketing results, you
How to Design a Client-Magnet Presentation Read More »
Marketing used to be about “getting in front of” prospects, delivering your pitch, and making the sale. Today, buyers increasingly distrust marketing “claims” and expect businesses to show, not tell, when demonstrating their products and services. They shun self-serving salespeople and seek businesses that focus on making a difference, not getting a sale. Thought leadership centers on
5 BIG Reasons Thought Leadership Marketing Matters Read More »
I wanted to tell you about a situation that REALLY boiled my buns… It’s about how NOT to create your private coaching program – and the exact kind of idiot who should NEVER set up shop as a coach or mentor to others (which is our main business, as you know…) I hate to embarrass
This Guy Is An Idiot Read More »
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