Elevate Your CEO Brand: How Top CEO’s, Founders, and Senior Executives Build Lasting Market Eminence in Less than 12 Months

David Newman

Is Your Expertise “Essential”?

You know it is!  And I know it is.  But do your clients know how essential your programs, services, consulting, coaching, and training are to their survival and success?  And how recession-proof is your expert-based business?  Is your content a must-have or a nice-to-have?  Are your distribution methods subject to cancellation and postponement?  Do you have a real strategy or just […]

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Speaking is NOT Dead

Too many of my esteemed competitors would tell you that speaking is dead – time to move on. Here’s what that argument sounds like: You used to be a speaker, huh? Gosh – I guess Covid-19 wiped you out. No events – no meetings – no training. Bummer – so here’s what you need to

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Use Testimonials Wisely

Testimonials are among the most powerful marketing ammunition in your marketing arsenal.  Testimonials have the power to achieve a variety of things for your marketing and client retention goals. Each time you use a testimonial you need to decide what you are trying to accomplish or what message you are trying to support.  For example,

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7 WTFs For You

This week has brought a tremendous ability to focus my mind.  What does my focused mind like to do?  Five things:  Sell stuff Help our clients sell stuff Record videos about selling stuff Talk to my smart friends about how THEY sell stuff  Make up funny subject lines for your enjoyment :o)  Here’s what made

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Let Go So You Can Grow

As a marketing speaker and marketing mentor, I often work with clients who are seasoned entrepreneurs. They’ve been doing great work for good clients for years – sometimes decades.  And in the technology world, they call these longtime clients who are using your longtime services “legacy” clients.  Here’s the problem – legacy clients can hold

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