Christopher Lochhead is a thirteen-time #1 bestselling CoAuthor, #1 charting business dialogue podcaster, co-creator of Category Pirates and is best known as a “godfather” of Category Design. He’s been an advisor to over 50 venture-backed startups, is a venture capital limited partner, who is a former three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive).
Chris talks about everything category design, mistakes to avoid, finding your audience, and much more!
In This Episode, You'll Learn about...
- Category design
- Finding your audience
- Forcing a decision
- Mistakes made by both writers and entrepreneurs
- Sales multipliers
Links and Resources
ADDITIONAL RESOURCES YOU MIGHT ENJOY
- The 500k Consulting Gameplan Session
- Get your Do It! Marketing Manifesto
- Join our online community: High-Fee Consultants & Business Coaches Ready to Grow NOW
- NEW BOOK! Buy Do It! Selling and get all the bonuses and companion tools here
