Gayle Kalvert founded Creo Collective in 2021 to help B2B marketing leaders at tech companies do work that truly drives results for both content and revenue. With a background spanning two decades in marketing and sales, she brings real-world experience and a practical perspective to every client partnership.
Gayle returns to the podcast to talk about the role marketing plays in B2B revenue, why marketing is treated as a cost center, creating video content, and much more!
In This Episode, You'll Learn about...
- Marketing as Revenue Driver
- Sales Alignment and Execution
- Content Demand in AI Era
- Events and Client Chemistry
Links and Resources
- Where to find Gayle: LinkedIn
ADDITIONAL RESOURCES YOU MIGHT ENJOY
- On-demand Briefing: “Elevate Your CEO Brand”
- Get your Do It! Marketing Manifesto
- NEW BOOK! Buy Market Eminence and get all the bonuses and companion tools here
