Since 2017, Glenn Schmelzle has hosted the long-running Funnel Reboot podcast, exploring the analytical side of growth. He is currently writing a book on how data mastery is the key skill needed to market and sell in today’s world.
Glenn talks about demystifying marketing measurement, lead generation, building a healthy marketing funnel, and much more!
In This Episode, You'll Learn about...
- Knowing Your Funnel Gates
- E commerce vs Sales Led Funnels
- Why Platform Metrics Mislead
- Intent Based Marketing
- Tracking UTMs
Links and Resources
ADDITIONAL RESOURCES YOU MIGHT ENJOY
- On-demand Briefing: “Elevate Your CEO Brand”
- Get your Do It! Marketing Manifesto
- NEW BOOK! Buy Market Eminence and get all the bonuses and companion tools here
