Bill Cates, CSP, CPAE is an internationally recognized client-acquisition expert, author, and speaker who motivates others to take action with proven strategies.
Bill talks about the concept of Radical Relevance, differentiating and applying your messaging, how you can get your clients to act, and much more!
In This Episode, You'll Learn about...
- The concept of Radical Relevance
- Niching and relevance
- Balancing between problem and outcome language
- Where you can start with applying your messaging
- Moving away from I, We, and Our
- Getting clients to act
- The Differentiation Gap Formula
Links and Resources
- Exponential Growth Guide
- Radical Relevance Book
- ReferralCoach.com
- Where to find Bill: LinkedIn, Facebook, Instagram and Twitter
ADDITIONAL RESOURCES YOU MIGHT ENJOY
- On-demand Briefing: “Elevate Your CEO Brand”
- Get your Do It! Marketing Manifesto
- NEW BOOK! Buy Do It! Selling and get all the bonuses and companion tools here
