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What is the best motivational speaker training? Hmmmm… OK it’s two things. The best motivational speaker training is NOT about being a great speaker. It’s about the business. I’m going to give you both: The speaking answer AND the business answer.
The speaking answer, and I’m a firm believer in this, as much as I love Toastmasters, as much as I love public speaking coaches, all of that is great, but if you’re just a regular consultant, speaker, coach, trainer, and you want to really ramp up the quality and quantity of your speaking, my firm belief is that you need two and only two things.
Number one is expertise. Deep, significant, thought leadership expertise. Have an opinion, have an idea, have a slant on your topic. Don’t just be a book report speaker, but have deep expertise on the philosophies, methodology, training, practices, action steps around your topic. Expertise is number one.
The second thing is enthusiasm. Enthusiasm. You have to be excited about your topic. You have to be excited to spread the word. You have to be excited about helping and serving your audiences and your clients.
Those two things, on the speaking side, will take you miles and miles and miles ahead. So, speaking skill, to me, is really about expertise plus enthusiasm.
Let’s talk about the real training you need, which is the business training. Business training on the marketing side, positioning, packaging, messaging, sales, prospecting, getting in the door, negotiating, closing the deal, that’s the kind of thing that you need to become much better at. Because if you don’t get any at bats, you don’t get any prospects, you don’t get any leads, you don’t make any sales, you don’t show up on any stages, then all of those speaking skills that you have become completely irrelevant.
So, I’ve got some web training for you. It’s waiting for you here.
It is all about the second half of that motivational speaker training, which is the MBA of the speaking business. Everything that you need to be more successful at the business side of speaking. I’ll see you over there. Remember, motivational speaker training has three parts: expertise, enthusiasm, and most important – the marketing, sales, and the business chops to get it done.
