As co-founder of the altMBA, Wes Kao helped create the modern cohort-based education movement with Seth Godin. She’s led over 150 launches for Fortune 500 brands and startups and is recognized as a leading expert in B2C marketing. Now she’s taking the category she helped create to the next level with her new startup Maven, the world’s first digital platform for cohort-based courses.
Wes talks about her journey through the online course industry, working with Seth Godin, creating Maven, and much more!
In This Episode, You'll Learn about...
- “Blind leading the blind” issue
- “Spikey” point of view
- Culture in a cohort-based course
- Application spectrum
- What Maven is and does
- Handling accountability
Links and Resources
- Maven
- Wes’ website
- Where to connect with Wes: LinkedIn and Twitter
ADDITIONAL RESOURCES YOU MIGHT ENJOY
- On-demand Briefing: “Elevate Your CEO Brand”
- Get your Do It! Marketing Manifesto
- NEW BOOK! Buy Do It! Selling and get all the bonuses and companion tools here
