Michael has a passion for understanding how the human mind works to drive our decisions. Over the past 12 years, Michael has created a fresh and counter-intuitive insight of how people can use targeted language to rapidly create trust and the decision to buy.
Michael talks about the neurological principles behind effective messaging, branding, building client trust, and much more!
In This Episode, You'll Learn about...
- Human vs “Critter” Brain
- The Neuroscience of Trust and Decision Making
- Communicating Core Beliefs
- Personal development and continuous learning
- Framing and Differentiation in Marketing
Links and Resources
- Mind Magnetizer
- Where to find Michael: LinkedIn
ADDITIONAL RESOURCES YOU MIGHT ENJOY
- On-demand Briefing: “Elevate Your CEO Brand”
- Get your Do It! Marketing Manifesto
- NEW BOOK! Buy Do It! Selling and get all the bonuses and companion tools here
