Maeve Ferguson is a business strategist, author, and CEO who specializes in helping expert coaches and thought leaders build “evergreen” businesses. She is widely recognized for her expertise in quiz-driven lead generation and diagnostic assessments that help entrepreneurs qualify and convert clients without constant manual effort.

Maeve talks about how diagnostic assessments outperform standard lead magnets by requiring higher intent and enabling hyper-segmentation across a business’ framework, investment readiness, and messaging!