Janet Switzer is an internationally recognized marketing strategist and New York Times bestselling coauthor of The Success Principles, helping authors, speakers, and coaches turn expertise into high-revenue businesses.

Janet talks about the importance of having a unique methodology and provides a step-by-step guide on how to replicate and amplify one’s professional success through certification, licensing, and other models. Janet also discusses how to overcome common obstacles, such as sales reluctance among newly certified coaches, and offers insights into various replication models like subscription consulting and corporate training.