Elevate Your CEO Brand: How Top CEO’s, Founders, and Senior Executives Build Lasting Market Eminence in Less than 12 Months
What’s the difference between a professional practice (or company or expert) that feeds on the bottom vs. YOUR business model which should aim to serve the top of your market? Here are 17 things to consider: High fees are paid by clients and customers who are doing well, not those who are struggling Referrals come […]
17 Reasons to Serve the Top of Your Market Read More »
Here are the top 7 things that entrepreneurs, business owners, and independent professionals must do every single day: 1. Revisit your goals, milestones, and metrics for the day, week, month, and quarter (financial, marketing, sales, operations)… Ramifications if not done daily – you lose sight of the big picture and get pulled off your game by distractions, trivia,
7 Things Entrepreneurs Must Do Daily Read More »
This week has brought a tremendous ability to focus my mind. What does my focused mind like to do? Five things: Sell stuff Help our clients sell stuff Record videos about selling stuff Talk to my smart friends about how THEY sell stuff Make up funny subject lines for your enjoyment :o) Here’s what made
As a marketing speaker and marketing mentor, I often work with clients who are seasoned entrepreneurs. They’ve been doing great work for good clients for years – sometimes decades. And in the technology world, they call these longtime clients who are using your longtime services “legacy” clients. Here’s the problem – legacy clients can hold
Let Go So You Can Grow Read More »
Have you ever wondered why your prospects DON’T buy from you? Especially when you can see as plain as day that they DESPERATELY need what you do — and could benefit from it HUGELY? Well… as with most marketing – it’s not about YOU. It’s about THEM. And your prospects are not actually idiots –
Why Those IDIOTS Don’t Buy from You Read More »
How can we offer a risk-free trial of our product/service? What would make our work more fun? Which of YOUR talents and capabilities would you like to use more of? How can we do better in generating inbound leads? What should we be doing more of? What should we be doing less of? How can
33 Great Questions to Get Your Business Unstuck Read More »
Wow. That’s all I can say. Sometimes, a piece of marketing stupidity comes across my radar that is: a. Almost impossible to believe b. Too dumb not to share with you as a cautionary tale Here’s an email I just got from a video producer whom I personally KNOW* (and who shall remain nameless to
Marketing Concept: Don’t Be a Jackass Read More »
“I would have happily paid double your fee!” Libby was already a highly successful speaker when she joined the program, but as she says, who doesn’t want to learn how to get more bookings and higher fees?! Listen to her story above. Highlights: “I can make in one hour as a speaker what I can
Client Case Study: Libby Gill Read More »
“I’ve made over $70,000 in 6 months – just through this” As a former school principal and superintendent, Steve was speaking part time and didn’t have direction or clarity in his speaking business. He used money from his house to join the program and he’s so glad he did! Listen to his story above. Highlights:
Client Case Study: Steve Bollar Read More »
“The $11,000 man who’s finally charging for value” Alfred is a true renaissance man who could not get traction monetizing his expertise, Until now. Listen to his story above. Highlights: “Extremely effective at innoculating us from the low fee/no fee speaking trap” “Absolutely laid out a path for me that was clear so I knew
Client Testimonial: Alfred Poor Read More »
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