Elevate Your CEO Brand: How Top CEO’s, Founders, and Senior Executives Build Lasting Market Eminence in Less than 12 Months
Today’s topic – being exclusive. Have you thought carefully about that term? It’s great because it means you get to exclude people – the wrong people… The clients, projects, and audience you DON’T want to work with… One of my favorite business quotes of all time is from my hero, Tom Peters: “Choose damn carefully. […]
Who Should You Exclude? Read More »
What’s the difference between a professional practice (or company or expert) that feeds on the bottom vs. YOUR business model which should aim to serve the top of your market? Here are 17 things to consider: High fees are paid by clients and customers who are doing well, not those who are struggling Referrals come
17 Reasons to Serve the Top of Your Market Read More »
Here are the top 7 things that entrepreneurs, business owners, and independent professionals must do every single day: 1. Revisit your goals, milestones, and metrics for the day, week, month, and quarter (financial, marketing, sales, operations)… Ramifications if not done daily – you lose sight of the big picture and get pulled off your game by distractions, trivia,
7 Things Entrepreneurs Must Do Daily Read More »
This week has brought a tremendous ability to focus my mind. What does my focused mind like to do? Five things: Sell stuff Help our clients sell stuff Record videos about selling stuff Talk to my smart friends about how THEY sell stuff Make up funny subject lines for your enjoyment :o) Here’s what made
As a marketing speaker and marketing mentor, I often work with clients who are seasoned entrepreneurs. They’ve been doing great work for good clients for years – sometimes decades. And in the technology world, they call these longtime clients who are using your longtime services “legacy” clients. Here’s the problem – legacy clients can hold
Let Go So You Can Grow Read More »
Have you ever wondered why your prospects DON’T buy from you? Especially when you can see as plain as day that they DESPERATELY need what you do — and could benefit from it HUGELY? Well… as with most marketing – it’s not about YOU. It’s about THEM. And your prospects are not actually idiots –
Why Those IDIOTS Don’t Buy from You Read More »
For a very long time, you couldn’t sit through any marketing seminar or sales training without some moron blathering on about the radio station WIIFM – “What’s In It For Me?” as if this was cutting edge information that you had never heard before. Well, we’re changing the station, folks… because the only radio station
WIIFM is dead. Long live WNOR Read More »
After working with over 500 consultants, speakers, coaches, authors, and service professionals, I found 5 big shifts for mindset and skillset improvement are vital to the success of folks who are ready to make the leap to a high-fee business model. We’ll dig into the details behind all of this to get you ready to
5 Big Shifts You Need to Make for High-Fee Success Read More »
As a marketing speaker and marketing coach, clients often ask me for branding and naming advice to help create a great company name. Where do awesome business names come from? Names like… The Cookie Machine The Video Advisor CareerNavigator SalesGPS The Coffee Hangout Guitars After Dark The Fitness Foundry I’ve seen solopreneurs and companies go
Marketing Coach: How to Create a Great Company Name Read More »
We respect your email privacy
We respect your email privacy