Casey Carpenter, business coach, speaker, and author, founded The Sales Breakthrough Coach for organizations that want to exponentially improve their sales, communication and leadership skills, and close more deals.

In this episode, Casey and David break down the four-lettered word ‘sales’ and why there can be an unfavorable pre-disposition towards it. They also discuss the necessity of sales for generating revenue and how the mindsets of both the seller and buyer can affect the entire sales process!