Lee B. Salz is a leading sales management strategist and CEO of Sales Architects®. A recognized expert in sales differentiation, he works with senior executives and business owners across all industries helping their salespeople win more deals at the prices they want.
Lee talks about his new book, Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want. He also talks about what sales differentiation really is and how to find what truly differentiates you to give a competitive edge!
In This Episode, You'll Learn about...
- The two types of differentiation
- Competitive analysis
- People do not know how to buy what you sell
- The Sales Crime Theory
- The toughest competitor in sales
- Handling objections
- Pricing: By range or set number?
- The one thing that truly differentiates you
Links and Resources
- Sales Differentiation on Amazon
- Sales Architects Website
- Where to find Lee: LinkedIn, Facebook and Twitter
ADDITIONAL RESOURCES YOU MIGHT ENJOY
- The 500k Consulting Gameplan Session
- Get your Do It! Marketing Manifesto
- Join our online community: High-Fee Consultants & Business Coaches Ready to Grow NOW
- NEW BOOK! Buy Do It! Selling and get all the bonuses and companion tools here
