Jay Baer, CSP, CPAE has spent 27 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 36 of the FORTUNE 500. His current firm – Convince & Convert – provides content marketing, social media, and customer experience advice and counsel to some of the world’s most important brands.
Jay talks about effectively differentiating yourself, creating an impactful word of mouth strategy, and how you can find your own genuine talk trigger for your business!
In This Episode, You'll Learn about...
- Competency does not create conversations
- Meaningful differentiations and talk trigger differentiations
- Why word of mouth is taken for granted
- Differences between talk triggers and gimmicks
- Maximizing the likelihood of people telling their story of you
- Documenting your customer’s journey with you
- You only get credit for doing the unexpected
- Asking for and rewarding referrals and reviews
- Customizing and tailoring each event to the customer
- Focusing on one quality or talk trigger for your business
Links and Resources
- Jay’s website
- Talk Triggers
- Jay’s Keynote Overviews
- Jay’s book: Hug Your Haters
- Where to find Jay: LinkedIn, Twitter and Facebook
ADDITIONAL RESOURCES YOU MIGHT ENJOY
- On-demand Briefing: “Elevate Your CEO Brand”
- Get your Do It! Marketing Manifesto
- NEW BOOK! Buy Do It! Selling and get all the bonuses and companion tools here
