During her two-decade-long career in the entertainment business, Shannon created and developed shows with industry luminaries, including JJ Abrams. She also discovered the Kardashian family, and Executive Produced the pilot for the E! channel that launched their global empire.

Shannon has since worked on over 80 congressional and statewide races across the country and created content for elected officials, including Rep. Adam Schiff, President Biden, and Senator Patty Murray. In 2019, she served as the National Video Director for Mayor Pete Buttigieg’s presidential campaign before forming the Hooligans with Tim Lim in the spring of 2020.

Shannon talks about utilizing video as a business tool, measuring metrics of video content, myths of going viral, and much more!