Mark is a pricing expert. Here’s some proof:
Ph.D. in pricing from UC Berkeley
Wrote a book on pricing in 2011
Blogs on pricing ongoing since 2008
Taught pricing since 1997 for Universities and companies
Worked as a pricing executive
Coached hundreds of companies on pricing
Mark sits with David to discuss the topic of pricing yourself out as a speaker! They cover many different practices and situations involved in pricing, including profit vs non-profit clients, the state of the economy, considering logistics, and much more!
In This Episode, You'll Learn...
- What many need to know when pricing
- Value based pricing
- How pricing impacts the perception of what is being bought
- How people easily mess up well proven practices with pricing
- Your fee is a filter for desired clients
- Having a value conversation
- No one argues with their own data
- Price segmentation
- When someone says yes, stop negotiating
- Why you should offer a ‘good’, ‘better’, or ‘best’ offer
- A ‘Will I’ decision
- Offering complimentary services
- Why Mark aims for a premium market
- Getting paid for ‘free’
- Price changes based on economic status
- Using LinkedIn for prospecting
- Working with Pragamtic Marketing
