Ian is the Founder VideoCaseStory.com, author of “Video Testimonials that Land The Big Fish”, and creator and Host of The Giants of Video (over 9000 attendees). He has produced over 15,000 custom videos and hosted over 500 episodes of the Garlic Marketing Show.
Ian talks about collecting and utilizing effective client case studies, the difference between a case study and a testimonial, why video should be a priority, and much more!
In This Episode, You'll Learn about...
- Collecting stories
- When a client story is too good
- Testimonials vs case studies
- Interviews conducted by a third party
- The power of emotion
- Clients to target for case studies
- Why video is valuable
Links and Resources
- Order “Video Testimonials That Land The Big Fish”
- Where to find Ian: LinkedIn, YouTube Facebook and TikTok
ADDITIONAL RESOURCES YOU MIGHT ENJOY
- The 500k Consulting Gameplan Session
- Get your Do It! Marketing Manifesto
- Join our online community: High-Fee Consultants & Business Coaches Ready to Grow NOW
- NEW BOOK! Buy Do It! Selling and get all the bonuses and companion tools here
