Jim Huffman is the CEO of GrowthHit, a growth consultancy focused on conversion optimization, and the co-creator of FunnelTeardowns. He has grown two startups from idea to over $10M in sales. Spent over $4M on Facebook ads. Lead workshops at Fortune 500 brands like FedEx, Oreo, Hot Wheels & Intuit. Jim wrote a book, The Growth Marketer’s Playbook. It was #1 on Amazon until Seth Godin launched his new book and then it was quickly not #1.
Jim shares his experience of going through the initial hit of the global pandemic and how his business managed to stay afloat! He also shares his process of client selection and writing his book, The Growth Marketer’s Playbook!
In This Episode, You'll Learn about...
- Starting Growth Hit!
- What Jim's ideal clients and projects are
- Losing $400k in 48 hours
- Who he called for help
- Wrestling with imposter syndrome
- How to know if a client is the right fit
- Improving his client selection process
- The Growth Marketer’s Playbook
- Traditional marketing vs. Growth marketing
Links and Resources
- Growth Hit!
- The Growth Marketer’s Playbook
- Jim’s Website
- Where to find Jim: Twitter
ADDITIONAL RESOURCES YOU MIGHT ENJOY
- On-demand Briefing: “Elevate Your CEO Brand”
- Get your Do It! Marketing Manifesto
- NEW BOOK! Buy Do It! Selling and get all the bonuses and companion tools here
