Chris LaFay is an entrepreneur, strategist, and the founder of Classic City Consulting. For over a decade, He has been passionate about one thing: helping growing businesses build creative websites that their teams can manage.

Chris discusses the evolution of his business, strategies for creating long-lasting websites, and the importance of sticking to core competencies rather than diversifying too broadly. He also talks about his innovative ‘vibe check’ method for qualifying clients, the role of design libraries in maintaining site consistency, and lessons learned from early business mistakes.