Alan Berg, CSP, chats with David on how he found success through dominating the wedding business niche and its sub niches. Alan tells us why promoting yourself as an expert of specificity can really open more doors than that of a generalist.
In This Episode, You'll Learn...
- How Alan got into the wedding industry
- Why he chose to narrow his business down to the wedding industry
- Leaving behind your previous industry
- Finding your niche
- Watch, do, then teach
- Finding and marketing your sub-niches
- The impact of international testimonials
Links and Resources
- Alan’s website
- Alan’s pop up wedding workshops
- Alan’s books
- Where to find Alan: LinkedIn and Twitter
- “Consulting Revenue Roadmap” Advanced Masterclass
- Action Guide: 6 Keys to Rapidly Grow Your Speaking-Driven Business
- Join our online community: Thought Leadership Marketing
- Book a Confidential Speaker Strategy Session
