Elevate Your CEO Brand: How Top CEO’s, Founders, and Senior Executives Build Lasting Market Eminence in Less than 12 Months
Here’s the deal – a boring, plain, blah business card costs just as much to print as a funny, powerful, and attractive business card. Which category does YOUR business card fall into? Right now, I’m trying to create a creative, funny, inspirational business card that’s gonna have a strong “pass around” factor – funny as […]
Funny as hell business card ideas – your input needed… Read More »
Publisher: PR News | Authors: Lori Zetlin and Jeanne Tee Ask any professional services marketing or corporate communications exec what she/he is doing to secure executive speaking opportunities, and the overwhelming response will be “not enough.” A savvy communications executive knows the benefits of a successful speakers program: brand development, executive visibility, product/service promotion, thought
Professional Services Marketing: 7 Ways to Build a Corporate Speakers Bureau Read More »
As a marketing speaker and marketing coach, my clients often ask me for advice on sales. Naturally, this makes a ton of sense because the MORE and BETTER marketing you do, the FASTER and EASIER your sales process becomes. BUT… Nothing frustrates me more than when my clients DO a lot of the great marketing
Marketing Speaker: 21 Killer Sales Questions to Close Any Deal Faster Read More »
As a speaker marketing expert, and professional speaker myself, I feel it’s important not to OVER-emphasize social media… and also not to UNDER-emphasize it either. As John Jantsch likes to say, “social media is a tactic, not a religion” and I have to agree. Here are 10 social media tips for professional speakers that will
10 Social Media Tips for Professional Speakers Read More »
As a business coach, I love tools, strategies, templates and exercises that help small business owners sell more, more easily and more often. After reading this post, YOU will be able to build yourself one of the most powerful sales tools I’ve ever seen. (And I’ve seen a LOT of marketing/sales tools in my 20+
Business Coach: 50 Reasons People Should Buy from YOU Read More »
When it comes to marketing, there are four things that you need to focus on, four levels if you will. The four levels of marketing are: Strategy Tactics Initiatives Action steps When you go to a conference, when you ask your mastermind group for help, even when you start searching the web for answers and
Marketing Coach: The 4 Levels of Marketing Read More »
As you know, the LAST thing I ever want to be called is a “social media expert” or social media marketing coach. Yech. That ain’t what I do and it aint’ who I am. Ain’t. Ain’t. Ain’t. There, that feels better… now what I AM is a social media enthusiast. I love it and I
Social Media Scripts: Tips from a Marketing Coach Read More »
As a marketing speaker and marketing coach, my clients often ask me to critique their Professional Bio. Whether YOU are a professional speaker, consultant, coach, author, or professional services firm owner– your Bio is one of your most powerful marketing tools that will make or break your future clients’ perception of your expertise. Writing an effective,
Marketing Coach: How to Write Your Kickass Bio (12 Tips and Example) Read More »
Brilliant advice from marketing expert Maria Marsala. Maria is a Business Builder and former Wall Street Trader. With her motto of “Powering-UP service businesses and their owners,” she provides articles, tips, classes, and resources to do just that. Learn more at www.ElevatingYourBusiness.com 1. My charge for an initial consultation is “x.” If we turn out
23 things to say when you’re asked for ‘free consulting’ Read More »
For professional services providers, entrepreneurs and thought-leading executives… the #1 dreaded question is, “How much do you charge?” Especially when it’s asked too early, out of context, and before you’ve established any sort of relationship with the prospect or any sort of value for the project… In short, if you blow the answer, your prospect is gone. Here are three things NOT to
17 great answers to ‘How much do you charge?’ Read More »
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