Tom Poland shares some tips on generating leads through webinars, why inbound is better than outbound, what you should really being using your email list for, and much more!
In This Episode, You'll Learn about...
- Why inbound marketing is better than outbound
- Activating the inbound engine
- One of the best ways to generate new client inquiries
- Creating webinars early in your career
- Avoiding topic mismatch
- Making the offer
- Be clear of your value proposition
- The real purpose of your email list
- The biggest mistake you could make with producing content
- Case studies and testimonials without bragging
- Where to start in the ‘dating’ process
Links and Resources
- Register for Leadsology
- 5 Hour Lead Generation Challenge
- Tom’s Book: Marketing the Invisible
- Leadsology Facebook Group
- Leadsology Website
- Where to find Tom: LinkedIn, Facebook and Twitter
ADDITIONAL RESOURCES YOU MIGHT ENJOY
- On-demand Briefing: “Elevate Your CEO Brand”
- Get your Do It! Marketing Manifesto
- NEW BOOK! Buy Do It! Selling and get all the bonuses and companion tools here
