AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He’s a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast go-kart.
LinkedIn Ads expert and founder of B2Linked.com, AJ Wilcox reveals the secrets to successful advertising via LinkedIn! AJ tells us the best ways of determining a target audience for advertising and generating leads through speaking and landing pages.
In This Episode, You'll Learn...
- Who should be thinking about advertising on LinkedIn?
- LinkedIn vs. Facebook for advertising
- What if you’re already doing well organically?
- What you need to know to determine a target audience
- Lead generation with landing pages
- Putting prices on your website
- Lead generating speaking vs. Revenue speaking
- Know how you get paid
- Tracking where clients come from
- Getting into courses
- 3 niches that work well on LinkedIn
- Lead magnets and hard sell; Knowing the difference
