Pete Steege is the founder of B2B Clarity and the author of the book “On Purpose: The CEO’s Guide to Marketing with Meaning“. Pete has worked with dozens of technology businesses on three continents, from Fortune 100 enterprises to Silicon Valley startups. He has been quoted and featured in USA Today, Fortune, CIO, Computerworld and TechCrunch.
Pete talks about the importance of having meaning in your marketing, how it will compete with AI, niching, getting client information, and much more!
In This Episode, You'll Learn about...
- Niching
- The Truth Chain
- Client data dump
- Why does meaning matter?
- Focus and intention
- Generosity
- AI and marketing
- Marketing GPS
- CMO On Call and Partner Growth services
Links and Resources
- Pete’s Website
- The CEO’s Pocket Guide to Marketing Without a Marketing Leader
- Where to find Pete: YouTube and LinkedIn
ADDITIONAL RESOURCES YOU MIGHT ENJOY
- The 500k Consulting Gameplan Session
- Get your Do It! Marketing Manifesto
- Join our online community: High-Fee Consultants & Business Coaches Ready to Grow NOW
- NEW BOOK! Buy Do It! Selling and get all the bonuses and companion tools here
