Elevate Your CEO Brand: How Top CEO’s, Founders, and Senior Executives Build Lasting Market Eminence in Less than 12 Months
As a speaker marketing expert and head honcho of an inbound marketing agency serving speakers, consultants, and thought-leading professionals, I often find myself with prospects who want to get involved in social media but – sadly – do not understand the intent, ideas, or influence factors that make social media an effective tactic in their […]
The (REAL) Idiot’s Guide to Social Media Marketing Read More »
For a very long time, you couldn’t sit through any marketing seminar or sales training without some moron blathering on about the radio station WIIFM – “What’s In It For Me?” as if this was cutting edge information that you had never heard before. Well, we’re changing the station, folks… because the only radio station
WIIFM is dead. Long live WNOR Read More »
After working with over 500 consultants, speakers, coaches, authors, and service professionals, I found 5 big shifts for mindset and skillset improvement are vital to the success of folks who are ready to make the leap to a high-fee business model. We’ll dig into the details behind all of this to get you ready to
5 Big Shifts You Need to Make for High-Fee Success Read More »
1. Tweet more regularly about resources, tools and ideas that link back to your website. Use tools like Hootsuite, TweetAdder and Buffer. 2. Create short 2-3 minute videos on YouTube and make sure to add titles near the beginning and end of the video inviting viewers to get more resources from your website. 3. Also
Marketing Coach: 17 Ways to Drive More Traffic FAST Read More »
Guest post by Ivan Serrano Focus on relationships first Solo professionals are almost always providers of some kind of service. Whether you are freelancing, consulting or coaching, almost every gig is based on a relationship. Each of these relationships is characterized by a certain level of trust, and in every case, you must prove your
Keys to Digital Marketing for Solopreneurs Read More »
https://www.youtube.com/watch?v=hzCvCZrOo-E Watch this video: What is the best motivational speaker training? Hmmmm… OK it’s two things. The best motivational speaker training is NOT about being a great speaker. It’s about the business. I’m going to give you both: The speaking answer AND the business answer. The speaking answer, and I’m a firm believer in this,
Motivational Speaker Training Read More »
Guest post by Phillip Davis Naming a business is like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s off, the rest of the building is off, and the misalignment becomes amplified. So if you have that gnawing sense that choosing
Marketing Concept: 8 Mistakes to Avoid When Naming Your Business Read More »
OK I have to say it… I’m getting really REALLY tired of these so-called gurus and coaches who are supposedly teaching people how to “make millions as a [fill in the blank – speaker, author, infomarketer, coach, etc]” yet they have never earned a $5k+ speaking fee, they’ve never sold more than 1000 books, they’ve
Beware the marketing coach who does not DO Read More »
My marketing coaching client was redoing his website. (Can you FEEL his exhilaration?) He just got his fresh, minty business cards back from the printer. (Can you SMELL those new cards?) During our next conference call, he asked me, “David, what should go in my email signature file?” A-ha! Trick question. What followed was my
Marketing Coach: 7 Musts for Your Email Signature File Read More »
As a marketing speaker and marketing coach, clients often ask me for branding and naming advice to help create a great company name. Where do awesome business names come from? Names like… The Cookie Machine The Video Advisor CareerNavigator SalesGPS The Coffee Hangout Guitars After Dark The Fitness Foundry I’ve seen solopreneurs and companies go
Marketing Coach: How to Create a Great Company Name Read More »
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