This week’s Marketing Jackass Award goes to… me. Why? Because I just conducted one of the WORST sales calls of my life. Yes, it was that bad. Let’s count the ways so that YOU can apply these 7 lessons to YOUR sales process. And so you never have to blow it like I just did.

There are only three problems that you, as a small business owner, entrepreneur or professional service provider, are ever going to be in a position to solve. You may sell the world’s greatest widgets… You may have patented the most efficient doo-dad your industry has ever seen… Your flagship service may be the most effective

Have you noticed? Email open rates are down – click through rates are down – and sometimes, no matter how large your subscriber list may be, you find yourself asking, “Is anybody out there?” Bad news: Chances are that if you’re doing email marketing the same way that you were doing it 10 years ago,