The Selling Show (formerly The Speaking Show), is a Top 1% globally ranked podcast on ListenNotes and one of the highest rated and reviewed sales shows on Apple Podcasts. The show focuses on selling professional services – geared to a core audience of B2B professional services firms in the $2m-$20m revenue range who want instant-action ideas to sell more – more easily and more often. Plus some teaching that showcases YOUR expertise in your industry.
We’re celebrating continuous production since 2018 and over 400 episodes with amazing guests like YOU.
I want this to be a successful interview for you, so please review the following information about the show format, recording the interview, and some of the questions.
1. The Interview
Time needed to record the interview does not typically exceed 45 minutes. I will try to keep the actual interview to 30 minutes. Below is the interview flow for your review. Based on experience and feedback, CONCRETE stories, examples, and action steps are key to inspiring the listener to learn more about you and take action.
We’ll speak briefly before we start recording to check the sound and answer any final questions you might have. I might ask you to pronounce your name for me. Then we’ll start recording. I will introduce you and your expertise and the topic we’re covering, and welcome you to the show.
Relax! This is not a live recording, so if you need to restate something, please do – it’s perfectly fine for your to re-record a sentence where you’ve stumbled over a word, or gotten a fact wrong. Every show is edited after it is recorded.
Typical Questions
1. What’s the [YOUR NAME] empire?
What it is – how it works: Tell us about the business – what you do – and the backstory of how you came to the work you’re doing today
2. Different revenue streams – what are the different things that you sell – break that down for us
3. Roll up our sleeves – let’s talk about prospecting. What have you found effective to get B2B corporate decision makers into a first conversation? What definitely does NOT work? How do you typically open a prospecting call? Do you have an appointment setting framework or roadmap you follow? How do you research prospects to ensure your relevance?
4. What is your keep in touch strategy with new prospects, past prospects, and past clients? How do you keep yourself in front of them without being a pest?
5. Discovery calls – what do you ask to initially get the lay of the land so you can qualify or disqualify prospects early on? Lessons learned about what works and what doesn’t? How do you establish authority and relevance with a prospect so they see you as a valuable resource and not someone who will just waste their time? Has this gotten harder in today’s business landscape?
6. Crazy mistakes – what they were, how you fixed them, and what you learned along the way
7. Best advice on door opening, using email, call structure, followup, and moving the sale forward to a commitment?
8. How do you make the switch from transactional sales to relationship or transformational sales?
9. What is your sales super power – and what is your sales kryptonite?
10. Is there a sales skill or sales area that you’re working on improving right now? What is it, what makes you feel it needs work, and how are you thinking you’d like to address it?
11. How can folks get connected and stay connected to more [guest] brilliance – do you have a resource or gift for folks listening? We’ll also drop these links into the show notes right under this episode.
MOST IMPORTANT: Each interview is a person-to-person conversation like we’re having coffee together. There is no “cookie cutter” script and every show takes on the personality of the guest.
We’ll decide on a theme/angle for your interview and then let the conversation unfold!
2. Schedule Your Interview
Please click the link below to select a date and time for your interview. I try to interview one expert per week which gives me time to prepare just before the interview. As a result, sometimes there is a 1-2 week delay in availability.
If none of the dates or times are convenient, please let me know when you are available and we’ll coordinate. (For instance, sometimes the North American time zones can be a challenge for guests in the Asia–Pacific region.)
3. Show Prep & Uploads
At your earliest convenience, please complete this form to provide us with:
- Hi-res headshot you’d like us to use
- If you have any links, videos, downloads or resources that you’d like included in the show notes, please provide those on the form as well
- Social media links you’d like to share with the listening audience
Please reach out to sam (@) doitmarketing.com if you have any questions after completing the form.
4. Technical Details (this is real important)
The show is an audio-only podcast and we will be conducting the interview over Zoom video conferencing.
When you book your interview time, your confirmation email [and accompanying calendar item] will contain the correct Zoom URL you need to click to join the call.
We will connect on Zoom at the appointed time.
For the best sound quality, please:
- Be in a quiet place for the interview (e.g. not a coffee shop or airport terminal)
- Avoid being in a room with a lot of echo
- If you can avoid using hotel WiFi, do it. (Using your cell phone as a mobile hotspot is a good alternative)
- Silence your phone(s)
- Make sure your Zoom audio preferences are set to use your headset/microphone
- Turn off other applications that might be running on your computer. Restart your computer
- Use a headset with a built in microphone ☜ VERY IMPORTANT (If you do not use a headset, my voice may come out of your speakers and will be picked up as an echo. This does not sound good.)
If you do not have a good headset or quality USB microphone that plugs into your computer, this might be a good time to get one.
For around $50 the Blue Snowball ICE microphone is an excellent value and will make you sound great.
If you have any other questions, please don’t hesitate to email Sam McCracken, our amazing Operations Manager.
5. Brag zone...
The first 288 episodes of the podcast, known then as The Speaking Show, hit it out of the park as far as ratings, reviews, and acclaim thanks 100% to YOU, our generous listeners and rock star guests.
The screenshots below tell the story of our meteoric launch and sustained success that this podcast enjoys and continues to live up to with every single episode.
Thank YOU for listening, downloading, subscribing, rating, and reviewing the show!
Legal Stuff: By participating in the The Selling Show podcast, you agree to allow Do It! Marketing® to record, distribute, and disseminate the podcast in any manner. You also agree to allow Do It! Marketing® to retain rights to the produced media for potential future use in speeches, books, videos, and in all other public distribution.
